About us

HAVE A CLEAR CONSCIENCE? WITH ULRICH NATÜRLICH!

For over 30 years, Ulrich natürlich has stood for ecological detergents and cleaning products that combine environmental awareness, effectiveness and skin compatibility. What once began as a pioneering brand in the natural products trade has continued to develop consistently: Today, our products are not only established in brick-and-mortar specialist shops and online retailers, but are also an integral part of many unpackaged stores - and are increasingly in demand in the exclusive, individual private and white label market.

Our drive has remained the same to this day: To manufacture products that are honestly sustainable - without compromising on quality or design. This is what we stand for with certified ingredients, resource-conserving production and customized product development at the highest ecological level. Ulrich natürlich - naturally clean. For over three decades.


NATURAL FORMULATIONS

Our products offer strong cleaning power - without any chemicals.

Plant-based active ingredients ensure powerful cleanliness, while we consistently avoid anything superfluous: no enzymes, bleaching agents, optical brighteners or colorants.

Independently tested by ECO-Control, NCP and the Vegan Society, our product stand for certified quality, genuine transparency and trust.

Gentle on the skin and dermatologically tested as “very good”, they are ideal for sensitive skin - no itching, no drying out.

Thanks to highly concentrated formulations, our products are economical to use and save water, packaging and transport weight, making every application more sustainable.

Produced regionally in Bavaria, we also focus on short distances and a small carbon footprint.

And of course: completely without animal testing - cleanliness without prior suffering.

RESOURCE-SAVING PACKAGING

Packaging is a central component of our philosophy: we consistently use resource-saving materials, prefer recycled materials and develop solutions that are as plastic-free as possible - without neglecting functionality or product safety. Where it makes sense, we offer refill systems to actively avoid packaging waste.


Luxury that pays off!

Your brand - our expertise In the private and white label sector, we develop exclusive, innovative and individual solutions for sophisticated private labels. From the recipe to the container design to the signature fragrance, we provide you with holistic support in the realization of your sustainable premium products - ecological, certified and in uncompromising quality. Ulrich natürlich - your brand, our experience.

LEARN MORE ABOUT OUR PRIVATE & WHITE LABEL OFFER!